When BJ finds out about the Save-The-Whales Telethon Lydia is involved in, he gets an idea: hold his own telethon and make a fortune! So he holds a Save-The-Smells Telethon to do just that--until he actually, truly, begins to believe in his cause. Who would have thought? Apparently nobody, because when the telethon money mysteriously disappears, Public Opinion rises squarely against Beetlejuice.