The annual event in Las Vegas lures thousands of colorful characters seeking poker's holy grail, the lucrative WSOP main-event title. A small, in-table camera to show each player's hole cards revolutionized coverage of the World Series, which saw dramatic ratings increases when online qualifier Chris Moneymaker won in 2003. An explosion in the game's popularity followed as celebrities and amateurs swelled the size of the WSOP field, with the purse and television coverage following suit.