Marketing Media Money: Volvo
07:30 am - 08:00 am, Thursday, November 20 on Consumer News & Business Channel World HDTV ()
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About this Broadcast
Volvo
Season 1, Episode 14
The last decade has seen Volvo transform into a standalone premium car brand with a new vehicle line up. On "Marketing.Media.Money," Willem Marx talks to CMO Björn Annwall about the Swedish brand's mission to attract new customers without alienating existing ones.
repeat
2018
English
Business & Finance
Talk
Economy
